RH

Nutramax Laboratories

Search Engine Optimization Lead

Summary of the Position: The SEO Lead has proven experience in executing technical on-page and off-page organic search tactics, conducting comprehensive keyword research, and creating in-depth SEO reports. This person is goal oriented, possess exceptional attention to detail, and have outstanding interpersonal skills. This is a role that is interactive and will be working closely with all company departments to make sure that SEO goals are met.

Roles and Responsibilities:

  • Define requirements, tasks, and resources associated to SEO strategy
  • Manage and execute implementation of SEO strategy
  • Communication to team and management on strategy/project development, timelines, and results
  • Collaborate on client strategy and goal definition for success
  • Keep pace with SEO, search engine, social media and internet marketing industry trends and best practices
  • Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
  • Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
  • Provide recommendations and execute/manage strategies for content development in coordination with SEO goals general and keyword specific
  • Develop and implement link building campaigns
  • Implement and administer search engine programs (XML sitemaps, shopping feeds, webmaster tools)
  • Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
  • Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
  • Communication to team and management on project development, timelines, and results
  • Passion for SEO and overall internet marketing
  • Outstanding ability to think creatively, strategically and identify and resolve problems
  • Attention to detail and the ability to effectively multi-task in a deadline driven atmosphere
  • Ability to clearly and effectively articulate thoughts and points
  • High levels of integrity, autonomy, and self-motivation
  • Excellent analytical, organizational, project management and time management skills
  • Regular Attendance is required
  • Perform other assigned duties as may be required in meeting company objectives
  • Communicate effectively with other departments within the organization and function within a team environment

Minimum Requirements:

  • Strong understanding of Search Engine Marketing (SEM) and Search Engine Optimization (SEO) process
  • Experience working with organic search tools such as Moz, SEMrush, Screaming Frog, Google Keyword Planner, BuzzStream, Majestic, Ahrefs, and more
  • High-level proficiency in MS Excel, PowerPoint, and Word
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
  • Knowledge of PPC programs and optimizing data gathered from both organic and paid sources

Education and Experience:

  • 2+ years’ experience in Search Engine Marketing (SEM) and Search Engine Optimization (SEO)
  • BS/BA degree required

Marketing / Advertising / PR

Tagged as: marketing, search engine optimization, seo, team lead