RH

Nutramax Laboratories

E-Commerce Marketing Manager

Summary of the Position:

E-Commerce Marketing Manager facilitates the planning, management, execution and analysis of marketing in the e-commerce channel

 

Roles and Responsibilities:

  • Work collaboratively with E-commerce Sales Manager, Brand Managers and Digital Marketing team to develop and implement a marketing and communication strategy for the E-commerce channel.
  • Fully understand the E-commerce channel’s business objectives (i.e. increasing sales for key products, etc.) and translate them into strategy and action plans.
  • Lead communication between Marketing and Sales -facilitate and lead calls and meetings and build alignment and consensus across departments.
  • Partner with the Sales, Finance, and Supply Chain teams to launch new products, pack sizes and bundles.
  • Work collaboratively with cross functional teams to ensure consistent messaging and flawless execution of e-commerce business initiatives and marketing campaigns across all consumer touchpoints.
  • Ensure brands have a consistent portfolio strategy.
  • Establish, manage, and own best-in-class product presentation standards to be utilized across product pages and all marketing campaigns
  • Ideate campaign briefs and tactical plans to communicate effectively and be the “on the ground” representative for E-commerce in key category meetings.
  • Continually monitor the campaigns in progress and optimize as needed.
  • Collaborate with technology team and marketing teams to ensure that we have the technical capability to deliver, measure and optimize the success of e-commerce marketing campaigns.
  • Create comprehensive reporting on campaign performance that clearly communicates strength and weakness of each campaign.
  • Function as a subject matter expert for other groups in the company.
  • Own a key role in the strategy and functionality of company owned websites.
  • Collaborate with authorized e-commerce resellers to promote the brand portfolios on their websites.
  • Maintain the planning, utilization, and budgeting process of E-commerce Co-Op funds.
  • Partner with E-Commerce Sales Manager on presentations and represent Marketing at meetings, events, and site visits.
  • Collaborate with Brand Protection team to ensure proper utilization of intellectual property across e-commerce channel.
  • Maintain professional and technical knowledge by attending educational workshops; reviewing professional publications; establishing personal networks; participating in professional societies
  • Must be able to effectively communicate with other departments and function within a team environment
  • Perform other assigned duties as may be required in meeting company objectives.

 

Minimum Requirements:

  • Thorough understanding of e-commerce marketing, including search engine optimization, keyword bidding and online tracking systems.
  • Proficient in Microsoft Suite.
  • Excellent communication, interpersonal, and organizational skills
  • Extensive experience working with and building Excel reports to produce detailed analyses. Strong analytical skills are essential.
  • Knowledge of web promotion strategies:  Search Engine Optimization (SEO), Search Engine Marketing (SEM), Google/Yahoo/MSN ad words, pay-per-click campaigns.

 

Education and Experience:

    • Bachelor’s degree in a quantitative, test-driven field or equivalent experience.
    • Minimum 2 years’ experience in E-commerce marketing including responsibility for campaign development and strategy.
    • Solid understanding of relevant KPIs along with the tools needed to measure and analyze campaign performance.
    • In-depth experience with website analytics tools.
    • Experience with A/B and multi-variate testing.
    • Budgeting skills and knowledge.
    • Able to work well under pressure and deadlines.
  • Animal health industry experience or Companion animal/Equine background a plus.
  • Must possess strong organizational, execution and leadership skills with the ability to multitask in a fast paced environment.
  • Entrepreneurial Mindset is mandatory.
  • Strong experience using MS Office Suite including, Excel, Power Point, etc.

Supervisory Responsibilities:  Yes

Marketing / Advertising / PR

Tagged as: business initiatives, business objectives, e-commerce, marketing manager