Sr Customer Marketing Specialist – Products
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As a Sr. Customer Marketing Specialist, you will be focused on focused on the PSS Products offering (mobility, scan and print) within Honeywell’s Productivity Solutions and Services (PSS) business.
You will be responsible for creating and executing marketing campaigns inclusive of messaging, positioning, demand generation strategy and execution that align with the PSS strategic objectives. In this role, you will need to develop a deep understanding of our Products and how to successfully position PSS with go-to-market strategies to maintain and attract customers and channel partners. You will need to understand the buyer’s journey and work closely with cross-functional teams to maximize business impact.
Your primary responsibility in this role is to deliver marketing campaigns that drive top-of-the-funnel opportunities that lead to pipeline and revenue growth for the PSS Products business.
We’re a demanding and fast-paced environment where you will work with highly motivated teams on extremely challenging projects. We’re looking for individuals that have a passion for our mission to transition from a traditional hardware company into and industrial software and solutions provider.
This position is an individual contributor. The Products Customer Marketing lead will manage by influence across the organization to lead marketing initiatives and best practices. The right candidate for this role must also be highly collaborative, embrace our “winning as one team”. You will work closely with Products Offering Management and Regional Marketing to build and execute marketing programs that align with Honeywell Productivity Solutions and Services goals and support the regional and global goals.
This position will use the full spectrum of marketing tactics to ensure achievement of revenue growth. This role requires the ability to serve as both a strategist and a hands-on participant, creating innovative marketing programs and executing effective marketing activities with measurable results.
Define and develop Products specific marketing campaigns that support and integrate into both broad-based and account-based marketing approach
Work closely with Products Offering Management, Sales leaders and Sales account owners to understand end user VOC and become well versed in the Product offering and value to end users.
Ensure Regional Marketing teams are included in campaign development and aligning Channel Marketing programs.
Work with Products Offering Management team to properly position NPI/BTI key differentiators and integration of messaging into vertical specific messaging
Develop and define marketing campaigns that reflect Solutions differentiating positioning.
Work with across the Marketing organization to lead the identification and creation of assets and tools to that ensure adoption of marketing assets by the Sales and Channel teams to drive business growth
Communicate meaningful results from key marketing programs to key stakeholders/executive leadership teams
YOU MUST HAVE
Bachelor’s Degree in Marketing, Business or related field
5+ years’ B2B Marketing experience
1+ years’ experience with marketing automation platforms (Marketo preferred)
Experience with a company transitioning from a hardware to an industrial software provider
Effective individual contributor with strong teaming skills and willingness to share knowledge
Ability to embrace a growth mindset and inspire others to do the same
Ability to function in a global, highly matrixed environment with excellent collaboration skills
Ability to drive effective programs in a matrixed organization and manage shifting priorities
Proven record of creating and delivering successful marketing strategies with the ability to switch between tactical and strategic initiatives
Deadline and target / KPI driven, effective planner
Ability to work independently and in a team environment
Effective time management and organizational skills
Strong attention to detail and accuracy
Strong customer service and interpersonal skills
Creative problem solving
Experience in Salesforce is a plus
Experience in Workfront content management system is a plus
Experience working with a marketing agency is a plus
- JOB ID: req266925
- Category: Marketing
- Location: 9680 Old Bailes Rd,Fort Mill,South Carolina,29707-7539,United States