Product Marketing Specialist (Sr Offering Management Specialist)
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The Senior Offering Management Specialist is responsible for supporting, managing and directing product marketing related activities within their business and/or product line. At Honeywell, the product manager owns a product line end-to-end and is accountable for product profitability. The successful candidate will work closely with manufacturing and sourcing, engineering and R&D, internal senior executives, Field Sales organization, key business partners and the senior management team to maximize the growth, development and return on investment of the organization’s product portfolio today and in the future.
Ability to travel up to 25%
Strategy & Planning
· Integrate inputs to develop distinctive product plans with outstanding financial outcomes; Be competent in microeconomics, finance, VOC, research and analysis and basic marketing toolkit [market definition and sizing, segmentation, value management, targeting and positioning, pricing].
· Frequently contributes information and ideas to the strategy formulation process and to the production of marketing plans and budgets
· Own the product planning process including new product additions working with RD&E and ISC, Sales; sun-set current products; develop and manage product roadmaps linked to segment’s, customer needs and willingness to pay; product positioning linked to distinctive understanding of competitive offerings and value; product value pricing; SKU management.
Value Management/Value Pricing
· Design VOC; understand segmentation; understand value elements critical to customers; calculate value equations; target value propositions to customer segments
· Strong fundamental understanding and ability to apply value toolkit to value pricing situations
· Strong demonstrated ability to deal with complex value pricing issues in a dynamic competitive environment
· Demonstrated ability to implement new value based pricing strategies with positive results in the market
· Develop dynamic pricing strategies based on value delivered
· Drives strong financial results from pricing
Offering & Brand Management
· Link between technology/product lines and customers. Ability to communicate the value of the offering in customer centric terms to cause customer to choose Honeywell offerings based on value delivered
· Strong VOC skill set and ability… meaningful VOC driven to important implications
· Strong knowledge of how to drive value propositions into compelling customer pitches that result in customer orders
· Classic product/services management. Understand and manage product/services life cycles, profitability, demand planning, new product/services development ideation and process management, competitive offerings
· Demonstrate understanding of end-to-end role of product manager in context of dynamic competitive environment; Owns the product profitability and drives positive results
· Integrate businesses into decision making; Product team delivers on customer needs on time and budget
· Products added and pruned from the product line…aligned with business strategy and linked to ISC; Financial results clear
· Assist or contribute to the creation and building of brands; Assist in the brand management; Manage competitive brands
· Consistently works with Marcom to effectively promote and advertise brands
· Clearly leads market research planning and execution; Drives analysis to “so whats”
· Clearly communicates the findings and implications; Drives action from analysis
The successful candidate will be expected to be a high-energy, creative and resourceful self-starter who demonstrates leadership skills and instincts. He/she is highly intelligent and enthusiastic with a commitment to excellence. In terms of personal competencies, the successful candidate must be a hands-on person who possesses the best combination of strategic thinking and drive to achieve tangible business results. The candidates must be able to balance theoretical thought with practical. In addition, he/she should possess the following competencies:
· Strategic Marketing Skills: Understanding and experience with the ability to practically apply to their product line. Must link strategies to financial results.
· Results-Oriented: A driver who possesses the ability to take actions and implement effective solutions in a timely manner
· Problem Solver: A creative yet pragmatic problem solver. Methodical and hands-on as well as detail-oriented
· Analytical Thinking and Decision-Making: A “conceptualizer” of enterprise and market trends/issues who can then integrate that thinking into marketing and business strategies. Decisive and logical at thoroughly evaluating issues. Excellent planning, execution and project-management skills.
· Teamwork and Interpersonal Skills: A team player and builder, receptive to ideas from others. Shares information and keeps team members and partners informed. Works effectively with others to identify and resolve issues. Excellent interpersonal skills and an ability to interact successfully with a diverse work force.
· Ethics: Highest level of professional integrity and honesty as well as personal credibility.
YOU MUST HAVE
· Minimum of 2 to 3 years experience in product marketing role
· Must have 2-3 years of experience of success marketing, strategic planning and product management.
· An undergraduate degree in an analytical (e.g. economics, math, engineering, etc) or technical discipline is required.
- The successful candidate must possess proven marketing strategic, analytical and implementation skills.
- Technical background