Sr. Social Media – Public Relations Specialist, PTNA
The Social Media/Public Relations Coordinator is part of a lean multi-disciplinary team that drives revenue for sales by implementing a social media strategy that aligns with the marketing calendar.
Roles and Responsibilities
Manage organic social media including Twitter, LinkedIn, Facebook and Instagram handles for Atlas Copco and Chicago Pneumatic brands
Develop, implement and manage Atlas Copco organic and paid social media strategy including execution of paid campaigns
Define KPIs and measure the success of every social media campaign
Manage and oversee social media content calendar (monthly, annual)
Maintain connection with industry editors and digital platforms
Lead development of content needed for Social and PR platforms including applications stories, job site stories, thought leadership and service support
Manage newsletter type communication and media kits
Stay up to date with latest social media best practices and technologies
Use social media marketing tools such as Orlo, Hootsuite, HubSpot, Buffer, etc.
Work with copywriters/designer on content creation (applications, head to head, e-guides) to be leveraged in Social Campaigns
Have creative touch to ensure content aligns with goals
Collaborate with Marketing, Sales and Product Development teams on product launches, sales initiatives and content focuses
Communicate with industry professionals and influencers via social media to create a strong network
Monitor and improve SEO/SEM working with internal teams and agency support
Provide constructive feedback
Adhere to rules and regulations
Deliberate planning, strategy and goal setting
Development of brand awareness and online reputation
Create and present strategies, execution and results
Content management (including website)
Cultivation of leads and sales
Power Technique North America LLC (PTNA-CC) is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: PTNA is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at PTNA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sec (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. PTNA will not tolerate discrimination or harassment based on any of these characteristics. PTNA encourages applicants of all ages.
What you can expect from us?
Drive your Career, Explore Opportunities, Realize your Passion . . .
We add value wherever we do business
The Atlas Copco Group serves customers through innovative compressors, vacuum solutions, generators, pumps, power tools and assembly systems. We are a global and diverse Group of many strong brands and around 34 000 employees representing different cultures in more than 180 countries. We have a wide range of positions so whatever your interests or area of expertise, we offer interesting challenges and the opportunity to grow.
Passionate people create exceptional things. We believe in challenging the status quo, always looking for a better way. Our leading-edge technology enables us to innovate for a sustainable future. We believe that people make it happen and with us you are empowered to act. Your ideas can make a real difference and contribute to the quality of life for people everywhere.
Learn more at www.atlascopcogroup.com
Start your journey today!
What we expect of you?
This position requires a minimum of 4 years of relevant experience with CRM systems, building social strategy, and understanding conflict resolution and social media/PR best practices.
The successful candidate should also be expert in LinkedIn, Facebook, Twitter and other platforms, including the ability to execute effective paid campaigns.
This position requires a bachelor’s degree in marketing, communications or similar.
This position requires proven experience in project management and strategy development.
It also requires an understanding of the basic concepts of demand generation.
Ability to create content (inDesign, Illustrator, etc.) is a plus.
Rock Hill, SC
Where will your passion take you?
At Atlas Copco we believe in challenging the status quo, always looking for a better way. Our leading-edge technology and close customer collaboration enable us to innovate for a sustainable future. We believe that passionate people make it happen. With us, you have the authority to act and many opportunities to create lasting results.
We offer a wide range of interesting job roles and many opportunities to grow. This is where it begins – Join us at the Home of Industrial Ideas.