Sr. Channel Marketing Leader – PTNA
The Sr. Channel Marketing Leader is part of a lean multi-disciplinary team that drives demand outcomes for the sales organization within Atlas Copco Power Technique North America LLC.
Roles and Responsibilities
Provide leadership in marketing strategy development for:
- Dealer Channel
- National Rental Channel
- Independent Regional Rental Channel
- Self-Serve Channel
Analysis of channels and creation of Channel Scorecards
Launch Channel (Dealer) Portal
Go to Market strategies including Account Base Marketing (ABM), Communication plan, Dealer Portal, Sales Enablement, Dealer Program, Co-op Marketing, Accountability
Create strong relationships with Sales and Business Dev Managers to improve individual channel tactics
Collaborate with Marketing, Sales and Product Development teams on product launches, sales initiatives through each channel
Work with copywriters/designers to create channel-specific collateral and generate new content ideas focused on our dealer audience
Align channel marketing with company marketing – make it an extension of what we do to improve overall market impact
Expert in cross channel growth strategies
Work closely with Service to implement post purchase channel programs
Leverage Finance team to ensure wholesale and retail programs are aligned with needs of dealers
Manage and oversee channel reporting including defining KPIs and measuring the success of each channel
Maintain channel onboarding and data management for CRM platform
Stay up to date with latest ABM tactics and channel rules for engagement
Provide constructive feedback
Adhere to rules and regulations
Deliberate planning, strategy and goal setting
Create and present strategies, execution and results
Cultivation of leads and sales
Help Atlas Copco (brands) become “sticky” with our channel partners.
Power Technique North America LLC (PTNA-CC) is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: PTNA is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at PTNA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sec (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. PTNA will not tolerate discrimination or harassment based on any of these characteristics. PTNA encourages applicants of all ages.
What you can expect from us?
Drive your Career, Explore Opportunities, Realize your Passion . . .
We add value wherever we do business
The Atlas Copco Group serves customers through innovative compressors, vacuum solutions, generators, pumps, power tools and assembly systems. We are a global and diverse Group of many strong brands and around 34 000 employees representing different cultures in more than 180 countries. We have a wide range of positions so whatever your interests or area of expertise, we offer interesting challenges and the opportunity to grow.
Passionate people create exceptional things. We believe in challenging the status quo, always looking for a better way. Our leading-edge technology enables us to innovate for a sustainable future. We believe that people make it happen and with us you are empowered to act. Your ideas can make a real difference and contribute to the quality of life for people everywhere.
Learn more at www.atlascopcogroup.com
Start your journey today!
What we expect of you?
This position requires a minimum of 5 years of relevant experience with CRM systems, building channel and marketing strategies, and understanding the multiple channel approach to the market.
The successful candidate should also have an understanding of and experience in managing co-op marketing programs.
This position requires a bachelor’s degree in marketing or similar, with a master’s degree preferred. Educational background in marketing, demand generation, strategy, channel strategy, and digital first approach is essential.
This position requires proven experience in project t management and strategy development.
It also requires an understanding of the basic concepts of demand generation.
Modest travel may be required in this role.
Rock Hill, SC
Passionate people create exceptional things
At Atlas Copco we believe in challenging the status quo, always looking for a better way. Our leading-edge technology enables us to innovate for a sustainable future.
We believe that people make it happen and with us you are empowered to act. Your ideas can make a real difference and contribute to the quality of life for people everywhere.
We offer a wide range of interesting job roles and many opportunities to grow. This is where it begins – Join us at the Home of Industrial Ideas.