RH

Atlas Copco

Sr. Channel Marketing Leader – PTNA

The Role

 

Mission

 

 

The Sr. Channel Marketing Leader is part of a lean multi-disciplinary team that drives demand outcomes for the sales organization within Atlas Copco Power Technique North America LLC.

 

Roles and Responsibilities

 

Provide leadership in marketing strategy development for:

    • Dealer Channel
    • National Rental Channel
    • Independent Regional Rental Channel
    • Self-Serve Channel

Analysis of channels and creation of Channel Scorecards

Launch Channel (Dealer) Portal

Go to Market strategies including Account Base Marketing (ABM), Communication plan, Dealer Portal, Sales Enablement, Dealer Program, Co-op Marketing, Accountability

Create strong relationships with Sales and Business Dev Managers to improve individual channel tactics

Collaborate with Marketing, Sales and Product Development teams on product launches, sales initiatives through each channel

Work with copywriters/designers to create channel-specific collateral and generate new content ideas focused on our dealer audience

Align channel marketing with company marketing – make it an extension of what we do to improve overall market impact

Expert in cross channel growth strategies

Work closely with Service to implement post purchase channel programs

Leverage Finance team to ensure wholesale and retail programs are aligned with needs of dealers

Manage and oversee channel reporting including defining KPIs and measuring the success of each channel

Maintain channel onboarding and data management for CRM platform

Stay up to date with latest ABM tactics and channel rules for engagement

Provide constructive feedback

Adhere to rules and regulations

Deliberate planning, strategy and goal setting

Create and present strategies, execution and results

Cultivation of leads and sales

Help Atlas Copco (brands) become “sticky” with our channel partners.

Power Technique North America LLC (PTNA-CC) is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind:  PTNA is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.  All employment decisions at PTNA are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sec (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate.  PTNA will not tolerate discrimination or harassment based on any of these characteristics.  PTNA encourages applicants of all ages.

What you can expect from us?

Drive your Career, Explore Opportunities, Realize your Passion . . .

We add value wherever we do business

The Atlas Copco Group serves customers through innovative compressors, vacuum solutions, generators, pumps, power tools and assembly systems. We are a global and diverse Group of many strong brands and around 34 000 employees representing different cultures in more than 180 countries. We have a wide range of positions so whatever your interests or area of expertise, we offer interesting challenges and the opportunity to grow.

Passionate people create exceptional things. We believe in challenging the status quo, always looking for a better way. Our leading-edge technology enables us to innovate for a sustainable future. We believe that people make it happen and with us you are empowered to act. Your ideas can make a real difference and contribute to the quality of life for people everywhere.

Learn more at www.atlascopcogroup.com

Start your journey today!

What we expect of you?

 

Experience

 

This position requires a minimum of 5 years of relevant experience with CRM systems, building channel and marketing strategies, and understanding the multiple channel approach to the market.

The successful candidate should also have an understanding of and experience in managing co-op marketing programs.

 

Education

 

This position requires a bachelor’s degree in marketing or similar, with a master’s degree preferred.  Educational background in marketing, demand generation, strategy, channel strategy, and digital first approach is essential.

 

 

Skills

 

This position requires proven experience in project t management and strategy development.

It also requires an understanding of the basic concepts of demand generation.

 

 

Travel

 

Modest travel may be required in this role.

City
Rock Hill, SC

Recruiter
brenda.bolduc@atlascopco.com

Hiring Manager
Corbett Jones

Passionate people create exceptional  things
At Atlas Copco we believe in challenging the status quo, always looking for a better way. Our leading-edge technology enables us to innovate for a sustainable future.
We believe that people make it happen and with us you are empowered to act.  Your ideas can make a real difference and contribute to the quality of life for people everywhere.
We offer  a wide range of interesting job roles and many opportunities to grow. This is where it begins –  Join us at the Home of Industrial Ideas.

Marketing / Advertising / PR

Tagged as: channel marketing leader, CRM systems, marketing, marketing strategies