WP_Post Object
(
[ID] => 36413
[post_author] => 1
[post_date] => 2021-02-03 14:42:01
[post_date_gmt] => 2021-02-03 19:42:01
[post_content] => JOB SUMMARY/OBJECTIVE
The Content Lead is a creative writer with proven experience in positioning products and brands as solutions to consumer problems. The candidate will showcase a healthy balance of analytical and creative skills needed to formulate, execute, and test their content strategies across various customer journey touchpoints, marketing channels, and digital formats.
The ideal candidate will define a data-driven approach to position our brands as thought leaders in our space while speaking directly to consumer segments. The Content Lead will be responsible for the creation of both short-form and long-form content, including blogs, ad copy, product listings, website copy, script writing, email and social media.
ESSENTIAL JOB FUNCTIONS
Ability to write intelligent, clear, concise, and original copy
Drive the creation of original concepts that result in effective and compelling communication across various touchpoints, marketing channels, and consumer segments.
Work effectively within a team to develop solutions that emerge from a strategic foundation
Develop creative copy that goes beyond marketing tactics and ties in to emotive ideas that engage and move users
Stay updated on industry trends and adjust the content strategy as needed
Understanding different language styles that appeal to various target markets, consumer segments and channels
Ability to conceive and develop solutions individually as well as in a collaborative environment
Presenting clear and concise content strategies to accomplish short-term and long-term growth goals
Collaborate with brand managers, developers, graphic designers, web designers, digital and sales managers to create promotional concepts
Communicate effectively with other departments within the organization and function within a team environment
Manage the distribution and testing of content across all channels and assets
Perform other assigned duties as may be required in meeting company objectives
Regular attendance is required.
QUALIFICATIONS/ABILITIES
Strong understanding of content marketing tactics across SEO, digital advertising and social media marketing niches
Meticulous attention to detail and overall product quality
Excellent written and verbal communication skills
Self-motivated with the ability to manage multiple projects
Strong analytical and quantitative skills along with data-driven decision-making skills
Strong business judgment with ability to identify, prioritize, and articulate highest impact initiatives
Strong ability to multi-task and adapt to changing priorities in a fast-paced, dynamic environment
Strong project management and interpersonal skills
Ability to partner well cross-functionally and build strong relationships with a collaborative working style
Strong drive towards innovation and continuous improvement
EXPERIENCEEDUCATION
BA/BS degree or equivalent work experience preferred
2-3 years' experience in content marketing
Demonstrated ability to lead content marketing campaigns
