Our story starts close to home, with a fed-up father. Our CEO’s son had developed allergies, which required him to sleep on special hypoallergenic bedding. But the materials were hot and stuffy, and his nights actually got worse, not better. Frustrated by the lack of options available, Eugene cut up breathable lacrosse shorts and sewed them back together as sheets for his son’s bed. Turns out he was onto something—and performance bedding was born.